Richard Elliott (editor) <br/><br/>
Brands and brand management  : critical perspectives on business and management 

 - New York  Routledge Taylor and Francis Group  2009 
 - xi, 710 p.  : ill.  ; 24.5 cm. 
<br/><br/> Includes bibliographical references and index.  Vol. iv: critical perspectives on business and management.710 p. 
<br/><br/><label>ISBN: </label>9780415433280 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Brand management--Consumer behaviour--Brand products name--Product management--Corporate image--Publica relations--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA