TY  - BOOK
AU  - Richard Elliott (editor)
TI  - Brands and brand management: : critical perspectives on business and management
SN  - 9780415433280 (hb)
U1  - 658.827 
PY  - 2009///
CY  - New York
PB  - Routledge Taylor and Francis Group
KW  - Management sciences
KW  - Brand management
KW  - Consumer behaviour
KW  - Brand products name
KW  - Product management
KW  - Corporate image
KW  - Publica relations
KW  - RSBM
N1  - Includes bibliographical references and index; Vol. iv: critical perspectives on business and management.710 p
ER  -