00838nam a22001817a 450000500170000002000230001708200170004010000290005724500840008626000550017030000350022550000510026050000690031165001450038094200070052595201070053299900170063920260819142720.0 a9780415433280 (hb) a658.827bBRA aRichard Elliott (editor) aBrands and brand managementb: critical perspectives on business and management aNew YorkbRoutledge Taylor and Francis Groupc2009 axi, 710 p.b: ill.c; 24.5 cm. aIncludes bibliographical references and index. aVol. iv: critical perspectives on business and management.710 p. aManagement sciencesaBrand managementvConsumer behaviourvBrand products namevProduct managementvCorporate imagevPublica relationsvRSBM cBK 00104070aGGLbGGLd2026-08-19eGiftl0o658.827 BRAp123098r2026-08-19 14:27:42t1w2026-08-19yBK c63765d63765