TY - BOOK AU - McLuhan, Marshall TI - Understanding media SN - 9780415253970 (pbk) U1 - 302.234 PY - 1964/// CY - United Kingdom PB - New York KW - Literature KW - Digital Marketing KW - Overheated medium KW - Mechanical bride KW - Hybrid energy KW - Extended skin KW - Paper routes KW - Tribal drum KW - News leak KW - General books ER -