Chernatony, Lesile De <br/><br/>
From brand vision to brand evaluation  : the strategic process of growing and strengthening brands 

 - Boston  Elsevier  2007 
 - xviii, 318 p.  : ill., Col.,  ; 23.5 cm. 
<br/><br/> Includes reference and index. 
<br/><br/><label>ISBN: </label>9780750667494 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Brand management--Brand interpretations--Brand strategies--Brand process--Cultural brand--Brand setting--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE