TY  - BOOK
AU  - Chernatony, Lesile De
TI  - From brand vision to brand evaluation: : the strategic process of growing and strengthening brands
SN  - 9780750667494 (pbk)
U1  - 658.827 
PY  - 2007///
CY  - Boston
PB  - Elsevier
KW  - Management sciences
KW  - Brand management
KW  - Brand interpretations
KW  - Brand strategies
KW  - Brand process
KW  - Cultural brand
KW  - Brand setting
KW  - RSBM
N1  - Includes reference and index
ER  -