Swann, Patricia <br/><br/>
Case in public relations management 

 - New York  McGraw Hill Higher Education  2008 
 - ix, 388 p.  : ill., Col.,  ; 23.5 cm. 
<br/><br/> Includes notes and index. 
<br/><br/><label>ISBN: </label>9780073135656 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Public relations--Community relations--Crisis communication--Consumer relations--Public relations--Media relations--RSBM
<br/><br/><label>Dewey Class. No.: </label>659.22  / SWA