TY  - BOOK
AU  - Swann, Patricia
TI  - Case in public relations management
SN  - 9780073135656 (pbk)
U1  - 659.22 
PY  - 2008///
CY  - New York
PB  - McGraw Hill Higher Education
KW  - Management sciences
KW  - Public relations
KW  - Community relations
KW  - Crisis communication
KW  - Consumer relations
KW  - Media relations
KW  - RSBM
N1  - Includes notes and index
ER  -