John F. Sherry Jr (editor) Eileen Fischer (editor)
Explorations un consumer culture theory
- New York Routledge Taylor and Francis Group 2009
- xvi, 224 p. : ill. ;
Includes references and index.
9780415776400 (hb)
Management sciences
Consumer behaviour--Marketing evolutionary--Epistemic community--Commercial imagery--Marketing strategies--Consumer culture--RSBM
306.3 / EXP