John F. Sherry Jr (editor) Eileen Fischer (editor)

Explorations un consumer culture theory - New York Routledge Taylor and Francis Group 2009 - xvi, 224 p. : ill. ;

Includes references and index.

9780415776400 (hb)


Management sciences
Consumer behaviour--Marketing evolutionary--Epistemic community--Commercial imagery--Marketing strategies--Consumer culture--RSBM

306.3 / EXP