McDonald, Malcolm  Diana Woodburn <br/><br/>
Key account management  : the definitive guide 

 - USA  Butterworth-Heinemann  2007 
 - xxi, 389 p.  : ill., Col.,  ; 24.5 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780750662468 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Account management--Marketing strategies--Corporate strategy--Risk management--Business markets--Manager skills--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.804  / MCD