Key account management
: the definitive guide
McDonald, Malcolm Diana Woodburn
creator
text
USA
Butterworth-Heinemann
2007
monographic
xxi, 389 p. : ill., Col., ; 24.5 cm.
Includes index.
Management sciences Account management
Marketing strategies
Corporate strategy
Risk management
Business markets
Manager skills
RSBM
658.804 MCD
9780750662468 (pbk)
20260904125411.0