TY  - BOOK
AU  - McDonald, Malcolm
TI  - Key account management: : the definitive guide
SN  - 9780750662468 (pbk)
U1  - 658.804 
PY  - 2007///
CY  - USA
PB  - Butterworth-Heinemann
KW  - Management sciences
KW  - Account management
KW  - Marketing strategies
KW  - Corporate strategy
KW  - Risk management
KW  - Business markets
KW  - Manager skills
KW  - RSBM
N1  - Includes index
ER  -