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  <titleInfo>
    <title>Words that sell</title>
    <subTitle>: more than 6000 entries to help you promote your products , services and ideas</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Bayan, Richard</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2006</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxvi, 134 p. : ill. ; 22.1 cm.</extent>
  </physicalDescription>
  <note>Include index and appendix.</note>
  <subject>
    <topic>Management sciences Product management</topic>
    <topic>Team management</topic>
    <topic>Self improvement</topic>
    <topic>Confused words</topic>
    <topic>Personal traits</topic>
    <topic>Demographics</topic>
    <topic>RSBM</topic>
  </subject>
  <classification authority="ddc">659.1014 BAY</classification>
  <identifier type="isbn">9780071467858 (pbk)</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260901161257.0</recordChangeDate>
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