Frank M. Go (editor) Robert Govers (editor)
International place branding yearbook 2010 : place branding in the new age of innovation
- UK Palgrave Macmillan 2010
- l, 234 p. : ill. ; 23.8 cm.
Includes index.
9780230279544 (hb)
Management sciences
Brand marketing--Communication strategies--Public diplomacy--Branding places--Material space--Social values--RSBM
338.4723 / INT