Frank M. Go (editor) Robert Govers (editor)

International place branding yearbook 2010 : place branding in the new age of innovation - UK Palgrave Macmillan 2010 - l, 234 p. : ill. ; 23.8 cm.

Includes index.

9780230279544 (hb)


Management sciences
Brand marketing--Communication strategies--Public diplomacy--Branding places--Material space--Social values--RSBM

338.4723 / INT