: place branding in the new age of innovation Frank M. Go (editor) Robert Govers (editor) creator text UK Palgrave Macmillan 2010 monographic l, 234 p. : ill. ; 23.8 cm. Includes index. Management sciences Brand marketing Communication strategies Public diplomacy Branding places Material space Social values RSBM 338.4723 INT 9780230279544 (hb) 20260825112221.0