Morrison, Alastair M <br/><br/>
Hospitality and tourism marketing 

 - Asustralia  Delmar Cengage Learning  2010 
 - xxv, 786 p.  : ill., Col.,  ; 25.5 cm. 
<br/><br/> Includes appendix glossary and index. 
<br/><br/><label>ISBN: </label>9781435486867 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality management<br/>Hotel marketing--Tourism management--Marketing strategy--Tourism marketing--Customer service--Travel marketing--RIHCA
<br/><br/><label>Dewey Class. No.: </label>647.94068  / MOR