Morrison, Alastair M creator text Asustralia Delmar Cengage Learning 2010 monographic xxv, 786 p. : ill., Col., ; 25.5 cm. Includes appendix glossary and index. Hospitality management Hotel marketing Tourism management Marketing strategy Tourism marketing Customer service Travel marketing RIHCA 647.94068 MOR 9781435486867 (pbk) 20260825104552.0