TY  - BOOK
AU  - Morrison, Alastair M
TI  - Hospitality and tourism marketing
SN  - 9781435486867 (pbk)
U1  - 647.94068 
PY  - 2010///
CY  - Asustralia
PB  - Delmar Cengage Learning
KW  - Hospitality management
KW  - Hotel marketing
KW  - Tourism management
KW  - Marketing strategy
KW  - Tourism marketing
KW  - Customer service
KW  - Travel marketing
KW  - RIHCA
N1  - Includes appendix glossary and index
ER  -