Nykiel, Ronald A

Handbook of marketing research methodologies for hospitality and tourism - New York Haworth Hospitality & Tourism Press 2007 - xi, 364 p. : ill. ; 27 cm.

Includes bibliographical references and index.

9780789034267 (pbk)


Hospitality management
Industry management--Tourism marketing--Marketing manuals--Marketing research--Market assment--Marketing tools--RIHCA

910.688 / NYK