Handbook of marketing research methodologies for hospitality and tourism
Nykiel, Ronald A
creator
text
New York
Haworth Hospitality & Tourism Press
2007
monographic
xi, 364 p. : ill. ; 27 cm.
Includes bibliographical references and index.
Hospitality management Industry management
Tourism marketing
Marketing manuals
Marketing research
Market assment
Marketing tools
RIHCA
910.688 NYK
9780789034267 (pbk)
20260901150135.0