TY  - BOOK
AU  - Nykiel, Ronald A
TI  - Handbook of marketing research methodologies for hospitality and tourism
SN  - 9780789034267 (pbk)
U1  - 910.688 
PY  - 2007///
CY  - New York
PB  - Haworth Hospitality & Tourism Press
KW  - Hospitality management
KW  - Industry management
KW  - Tourism marketing
KW  - Marketing manuals
KW  - Marketing research
KW  - Market assment
KW  - Marketing tools
KW  - RIHCA
N1  - Includes bibliographical references and index
ER  -