Kaufman, Ira  Chris Horton <br/><br/>
Digital marketing : integrating strategy and tactics with values  : a guidebook for executives, managers and students 

 - New York  Routledge  2015 
 - xiii, 353 p.  : ill., Col.,  ; 18.8 cm. 
<br/><br/> Includes references, glossary and index. 
<br/><br/><label>ISBN: </label>9780415716758 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management<br/>Digital marketing--Internet marketing--Search marketing--Marketing analytics--Email marketing--Digital strategy  --RSBM
<br/><br/><label>Dewey Class. No.: </label>658.872  / KAU