TY  - BOOK
AU  - Kaufman, Ira
TI  - Digital marketing : integrating strategy and tactics with values: : a guidebook for executives, managers and students
SN  - 9780415716758 (pbk)
U1  - 658.872 
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Business management
KW  - Digital marketing
KW  - Internet marketing
KW  - Search marketing
KW  - Marketing analytics
KW  - Email marketing
KW  - Digital strategy
KW  - RSBM
N1  - Includes references, glossary and index
ER  -