00776nam a22001697a 450000500170000002000240001708200170004110000310005824501220008926000300021130000440024150000450028565001450033094200070047595201070048299900170058920260902152938.0  a9780415716758 (pbk)  a658.872bKAU  aKaufman, IraaChris Horton  aDigital marketing : integrating strategy and tactics with valuesb: a guidebook for executives, managers and students  aNew YorkbRoutledgec2015  axiii, 353 p.b: ill., Col.,c; 18.8 cm.  aIncludes references, glossary and index.  aBusiness managementaDigital marketingvInternet marketingvSearch marketingvMarketing analyticsvEmail marketingvDigital strategy  vRSBM  cBK  00104070aGGLbGGLd2026-09-02eGiftl0o658.872 KAUp123449r2026-09-02 15:30:13t1w2026-09-02yBK  c63997d63997