00510nam a22001337a 450000500170000002000240001708200130004110000180005424500640007226000370013630000360017350000230020965001440023220260904114212.0  a9781860632914 (pbk)  a330bDEA  aDean, Richard10aSink or swim?b: how to stay afloat in tough economic times  aDubaibMotivate Publishingc2010  a112 p.b: ill., Col.,c; 22 cm.  aincludes appendix.  aBusiness managementaBusiness lessonsvCreative communicationsvSustainable businessvEconomic downturnvNumber crunchingvUAE growthvRSBM