TY  - BOOK
AU  - Dean, Richard
TI  - Sink or swim?: : how to stay afloat in tough economic times
SN  - 9781860632914 (pbk)
U1  - 330 
PY  - 2010///
CY  - Dubai
PB  - Motivate Publishing
KW  - Business management
KW  - Business lessons
KW  - Creative communications
KW  - Sustainable business
KW  - Economic downturn
KW  - Number crunching
KW  - UAE growth
KW  - RSBM
N1  - includes appendix
ER  -