Nigel Morgan (editor) Annette Pritchard (editor)

Destination brands : managing place reputation - Boston Elsevier 2011 - xvii, 370 p. : ill. ; 24 cm.

Includes bibliographical references and index

9780080969305 (hb)


Hospitality management
Tourism industry--Leadership challenges--Digital challenges--Brand challenges--Tourism place--Stakeholder--RIHCA

338.47910 / DES