Swarbrooke, John
The development and management of visitor attractions
- Boston Elsevier 2009
- xviii, 406 p. : ill. ; 24.8 cm.
Includes bibliographical references and index.
970750651691 (pbk)
Hospitality management
visitor attractions--Attraction management--Marketing strategies--Management styles--Attraction projects--Marketing planning--RIHCA
338.47910 / SWA