Swarbrooke, John

The development and management of visitor attractions - Boston Elsevier 2009 - xviii, 406 p. : ill. ; 24.8 cm.

Includes bibliographical references and index.

970750651691 (pbk)


Hospitality management
visitor attractions--Attraction management--Marketing strategies--Management styles--Attraction projects--Marketing planning--RIHCA

338.47910 / SWA