Sengupta, Shombit <br/><br/>
Jalebi management  all stakeholders can enjoy a bite 

 - New Delhi  Response Books  2007 
 - 455 p.  : ill.   ; 21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788178297453 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Jagged edges--Vital space business--Generic market battlefield--Emotional surplus strategy--Consumer cold--High voltage  --Consumer sensitivity--FMS
<br/><br/><label>Dewey Class. No.: </label>658  / SEN