Keller, Kevin Lane <br/><br/>
Strategic brand management   building, measuring, and managing brand equity 

 - India  Pearson/Prentice Hall  2003 
 - 816 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>0130411507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Brand management--Strongest brands--Brand positioning and values--Brand equity--Designing marketing--Pricing strategy--Marketing communications--Research techniques--FMS
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL