00569cam a22001454a 4500 0130411507 658.827 KEL Keller, Kevin Lane Strategic brand management building, measuring, and managing brand equity India Pearson/Prentice Hall 2003 816 p. : ill. ; 24 cm. Management Brand management Strongest brands Brand positioning and values Brand equity Designing marketing Pricing strategy Marketing communications Research techniques FMS BK 0 0 0 0 IMC IMC 2012-12-18 Purchased: Saeed Book Bank 325.00 5 658.827 KEL 6338 2026-03-05 00:00:00 2026-02-19 1 BK 6555 6555