00693cam a22001454a 4500020001500000082001700015100002300032245008000055260003900135300002900174650018600203942000700389952013600396999001500532  a013041150700a658.827bKEL1 aKeller, Kevin Lane10aStrategic brand management bbuilding, measuring, and managing brand equity  aIndiabPearson/Prentice Hallc2003  a816 p.b: ill.c; 24 cm. 0aManagementvBrand managementvStrongest brandsvBrand positioning and valuesvBrand equityvDesigning marketingvPricing strategyvMarketing communicationsvResearch techniquesvFMS  cBK  00104070aIMCbIMCd2012-12-18ePurchased: Saeed Book Bank g325.00l5o658.827 KELp6338r2026-03-05 00:00:00s2026-02-19t1yBK  c6555d6555