Kotler, Philip  Alan R. Andreasen <br/><br/>
Strategic marketing for nonprofit organizations  

 - New Jersey  Prentice-Hall  1987 
 - xvi, 670 p.  : ill.  ; 23 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>013851205101 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations, nonprofit-United States <br/>Corporations, nonprofit-Marketing --Customer behavior --Marketing planning--Personal selling--Marketing evaluation--Sales promotion --Social behavior --Organizing implementation --Philosophy --Marketing--IIMC
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT