TY  - BOOK
AU  - Kotler, Philip
TI  - Strategic marketing for nonprofit organizations 
SN  - 013851205101 (hb)
U1  - 658.8 
PY  - 1987///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Corporations, nonprofit-United States
KW  - Corporations, nonprofit-Marketing
KW  - Customer behavior
KW  - Marketing planning
KW  - Personal selling
KW  - Marketing evaluation
KW  - Sales promotion
KW  - Social behavior
KW  - Organizing implementation
KW  - Philosophy
KW  - Marketing
KW  - IIMC
N1  - Includes Index
ER  -