Arens, William F. <br/><br/>
Contemporary advertising 

 - New Delhi  Tata McGraw-Hill  2006 
 - xxxiv, 614 p.  : ill.  ; 24 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0070667667 (pbk) 9780070667662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media science<br/>Advertising--Scope of advertising--Advertising strategies--Communication elements --Advertising commercials--Advertising media--Electronic media--RIMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE