00573nam a22001697a 4500 0070667667 (pbk) 9780070667662 659.1 ARE Arens, William F. Contemporary advertising New Delhi Tata McGraw-Hill 2006 xxxiv, 614 p. : ill. ; 24 cm. Includes Index Media science Advertising Scope of advertising Advertising strategies Communication elements Advertising commercials Advertising media Electronic media RIMS BK 0 0 0 0 RIU RIU 2012-12-28 Purchased 1 659.1 ARE 10829 2016-09-22 00:00:00 2016-02-17 1 BK 7058 7058