Eastman, Susan Tyler  Douglas A. Ferguson <br/><br/>
Electronic media   programming strategies and practices 

 - New Delhi  Wadssorth  2006 
 - 441 p.  : ill.  ; 24 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>8131506622 (pbk) 9788131506622 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital media<br/>Mass media-Social aspects--Music radio programming--Audience research--Broadcast television--Online strategies--Premium subscription--Telephone program--Online video--RIMS
<br/><br/><label>Dewey Class. No.: </label>302.234  / EAS