TY  - BOOK
AU  - Eastman, Susan Tyler
TI  - Electronic media : programming strategies and practices
SN  - 8131506622 (pbk)
U1  - 302.234 
PY  - 2006///
CY  - New Delhi
PB  - Wadssorth
KW  - Digital media
KW  - Mass media-Social aspects
KW  - Music radio programming
KW  - Audience research
KW  - Broadcast television
KW  - Online strategies
KW  - Premium subscription
KW  - Telephone program
KW  - Online video
KW  - RIMS
N1  - Includes Index
ER  -