00701nam a22001577a 4500 0749445211 (pbk) 9780749445218 659.2072 WAT Watson, Tom Paul Noble Evaluating public relations a best practice guide to public relations, planning, research & evaluation London Sterling Kogan Page Limited 2005 vii, 213 p. : ill. ; 23 cm. Includes Index Media science Public relations-case studies Practice paradigm Grunig's primacy Communication psychology Practitioner culture Desk research Case studies PRE process Media evaluation Emirates Group Aims-Goals RIMS BK 0 0 0 0 RIU RIU 2012-12-29 Purchased 2 659.2072 WAT 10853 2018-01-21 00:00:00 2018-01-06 1 BK 7074 7074