a best practice guide to public relations, planning, research & evaluation Watson, Tom Paul Noble creator text London Sterling Kogan Page Limited 2005 monographic vii, 213 p. : ill. ; 23 cm. Includes Index Media science Public relations-case studies Practice paradigm Grunig's primacy Communication psychology Practitioner culture Desk research Case studies PRE process Media evaluation Emirates Group Aims-Goals RIMS 659.2072 WAT 0749445211 (pbk) 9780749445218