TY  - BOOK
AU  - Watson, Tom
TI  - Evaluating public relations: a best practice guide to public relations, planning, research & evaluation
SN  - 0749445211 (pbk)
U1  - 659.2072 
PY  - 2005///
CY  - London, Sterling
PB  - Kogan Page Limited
KW  - Media science
KW  - Public relations-case studies
KW  - Practice paradigm
KW  - Grunig's primacy
KW  - Communication psychology
KW  - Practitioner culture
KW  - Desk research
KW  - Case studies
KW  - PRE process
KW  - Media evaluation
KW  - Emirates Group
KW  - Aims-Goals
KW  - RIMS
N1  - Includes Index
ER  -