TY  - BOOK
AU  - Albarran, Alan B.
TI  - Management of electronic media
SN  - 8131501914 (pbk)
U1  - 384.54068 
PY  - 2006///
CY  - Australia
PB  - Thomson Wadsworth
KW  - Shortwave radio-History
KW  - Mass media
KW  - Electronic media
KW  - Broadcasting-Management
KW  - Web world
KW  - Ethics management
KW  - Management theories
KW  - Financial management
KW  - Managing personnel
KW  - Programming
KW  - RIMS
N1  - Inlcudes Index
ER  -