TY  - BOOK
AU  - Gladwell, Malcolm
TI  - The tipping point: how little things can make a big difference
SN  - 9780316346627 (pbk)
U1  - 302 
PY  - 2002///
CY  - New York
PB  - Back Bay Books
KW  - Social psychology
KW  - Mavens salesmen
KW  - Educational virus
KW  - Stickiness factors
KW  - Rumors sneakers
KW  - Epidemics
KW  - RIMS
N1  - Includes Index
ER  -