Wolfgand Donsbach (editor)  Michael W. Traugott (editor) <br/><br/>
The SAGE handbook of public opinion research 

 - Los Angeles  SAGE Publications  2008 
 - xx, 618 p.  : ill.  ; 25 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9781412911771 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion--Public opinion measurement--Mass opinion--Popular communication--Silence theory--Agenda-Setting--Validation studies--Marketing research--RIMS
<br/><br/><label>Dewey Class. No.: </label>303.38  / SAG