TY  - BOOK
AU  - Wolfgand Donsbach (editor)
TI  - The SAGE handbook of public opinion research
SN  - 9781412911771 (hb)
U1  - 303.38 
PY  - 2008///
CY  - Los Angeles
PB  - SAGE Publications
KW  - Public opinion
KW  - Public opinion measurement
KW  - Mass opinion
KW  - Popular communication
KW  - Silence theory
KW  - Agenda-Setting
KW  - Validation studies
KW  - Marketing research
KW  - RIMS
N1  - Includes Index
ER  -