Kotler, Philip  Gray Armstrong <br/><br/>
Principles of marketing  

 - New Delhi  Prentice-Hall  2008 
 - xxxii, 557 p.   : ill. (col.)  ; 27 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9788131715475 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing strategy--Marketing environment--Pricing products--Sales promotion--Public relations--Global marketplace--Advertising--RCIB
<br/><br/><label>Dewey Class. No.: </label>658.84  / KOT