00473cam a22001214a 4500020002400000082001600024100003500040245002900075260003500104300004400139500001900183650014900202  a9788131715475 (pbk)00a658.84bKOT  aKotler, PhilipaGray Armstrong10aPrinciples of marketing   aNew DelhibPrentice-Hallc2008  axxxii, 557 p. c; 27 cm.b: ill. (col.)  aIncludes Index 0aMarketingvMarketing strategyvMarketing environmentvPricing productsvSales promotionvPublic relationsvGlobal marketplacevAdvertisingvRCIB