TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing 
SN  - 9788131715475 (pbk)
U1  - 658.84 
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing
KW  - Marketing strategy
KW  - Marketing environment
KW  - Pricing products
KW  - Sales promotion
KW  - Public relations
KW  - Global marketplace
KW  - Advertising
KW  - RCIB
N1  - Includes Index
ER  -