01054cam a22001934a 4500020002400000082001600024100003500040245002900075260003500104300004400139500001900183650014900202942000700351952013700358952013300495952011100628952010600739999001500845  a9788131715475 (pbk)00a658.84bKOT  aKotler, PhilipaGray Armstrong10aPrinciples of marketing   aNew DelhibPrentice-Hallc2008  axxxii, 557 p. c; 27 cm.b: ill. (col.)  aIncludes Index 0aMarketingvMarketing strategyvMarketing environmentvPricing productsvSales promotionvPublic relationsvGlobal marketplacevAdvertisingvRCIB  cBK  00104070aIMCbIMCd2013-01-18ePurchasedl3m1o658.84 KOTp11440q2015-06-14r2015-05-31 00:00:00s2015-05-31t1w2013-01-18yBK  00104071aIMCbIMCd2013-01-18ePurchasedl1o658.84 KOTp11439r2016-12-20 00:00:00s2013-10-13t2w2019-02-21yBKzReference  00104070afsdbfsdd2021-06-16eBook housel0o658.84 KOTp75091r2021-06-16 00:00:00t3w2021-06-16yBK  00104070aGGLbGGLd2026-08-25eGiftl0o658.84 KOTp123382r2026-08-25 08:37:41t4w2026-08-25yBK  c7424d7424