TY  - BOOK
AU  - Sikka, K. S.
TI  - Media research methodology
SN  - 9788178844657 (hb)
U1  - 302.23072 
PY  - 2009///
CY  - New Delhi
PB  - Cyber Tech Publications
KW  - Media science
KW  - Media research method
KW  - Mass media research
KW  - Media content
KW  - Media studies
KW  - Agenda setting
KW  - RIMS
N1  - Includes index
ER  -